
Kopitiam, Ipoh
Kedai Kopi Wan Seng
Menu, story and a map — built for people who search on their phone at 8am.
Open KedaiWhy it's built this way
The problem
People decide where to eat breakfast in the ten minutes before they leave the house. They want three things: are you open, what do you have, and where are you. A Facebook page cannot answer any of those at 7:40 in the morning, and a photo of a printed menu cannot be read on a phone or found by Google.
What I decided, and why
- 1
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The menu is a real page, not a photograph
Every item and every price is typed out. A photo of the wall menu is invisible to Google, so somebody searching for curry mee in Ipoh Old Town would never land on it. Typed out, they do.
- 2
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Opening hours written out day by day
Including the shorter Friday. This is the single most looked-at thing on a shop's website and most local sites either leave it out or say “open daily”, which nobody believes.
- 3
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The awkward details were left in
Nasi lemak “until sold out, usually by 10am” stayed on the page instead of being tidied away. That line is exactly what decides whether someone drives over now or later, and it is the sort of thing that makes a shop sound real.
What it does for the owner
Someone searching at 7:40am gets the menu, the prices, today's hours and a Waze link, without having to message anybody and wait for a reply.

